For nearly a decade, we’ve partnered with Dalworth Restoration, one of the leading names in fire, water, and storm damage restoration. Through a fully managed SEO approach, we’ve delivered consistent growth, top-ranking keywords, and a steady stream of organic traffic. This case study explores how we’ve turned challenges into long-term success.
About the Client:
Dalworth Restoration is a trusted restoration service provider specializing in fire, water, and storm damage recovery across North Texas. With a strong reputation for quick response and quality service, they’ve helped thousands of homes and businesses return to normal after disaster strikes.
Challenges Faced:
When we first partnered with Dalworth Restoration, they faced several challenges common in the competitive restoration industry:
- Low organic visibility: Their website wasn’t ranking well for critical industry-related keywords.
- Unoptimized local SEO: Despite offering services across multiple regions, they struggled to appear in local search results.
- Content Gaps: Key service pages lacked the depth and SEO-optimized content needed to capture high-value traffic.
Dalworth Restoration needed a comprehensive SEO strategy that would address these issues while establishing long-term organic growth. That’s where we came in.
Long-Term SEO Strategy
Ongoing SEO Management:
For 9 years, we’ve provided Dalworth Restoration with a fully managed SEO service that has grown with their business and adapted to SEO best practices. Our approach covers all aspects of SEO, from content marketing to local optimization, ensuring sustained growth and visibility in a competitive market.
SEO-Focused Website Development:
We revamped Dalworth Restoration’s website with SEO as a core focus, ensuring it was optimized for both users and search engines:
- Site Architecture: Improved the structure for better crawlability and user experience.
- Responsive Design: Ensured mobile-friendliness, knowing a significant portion of their audience searches on mobile.
- Core Web Vitals: Optimized the site for speed and performance, directly impacting rankings and user engagement.
- Local Landing Pages: Created dedicated service area pages, boosting local SEO and helping them rank higher in specific geographic regions.
Keyword Strategy:
We started with extensive keyword research, targeting high-value terms like “water damage restoration,” “fire damage repair,” and “mold removal.” Over time, we expanded the strategy to include long-tail keywords and local search terms. This ensured that Dalworth Restoration consistently ranked for both competitive and niche terms, driving targeted traffic across all stages of the buyer’s journey.
Content Marketing:
Content was central to the strategy. We optimized existing service pages and created new ones, focusing on each of their key offerings. To further drive engagement and traffic, we published blog posts and guides on topics such as “Mold Prevention Tips” and “How to Handle Water Damage.” These not only improved organic rankings but positioned Dalworth Restoration as an authoritative source in the restoration industry.
Backlink Strategy:
A crucial part of our off-page SEO was building a strong backlink profile. We developed high-quality backlinks through:
- Local Directory Listings: Creating and optimizing Dalworth Restoration’s presence in local business directories, which helped improve their visibility in local searches and boosted domain authority.
- Industry Partnerships: Securing backlinks from relevant industry websites, blogs, and restoration-related resources. These efforts have played a vital role in increasing the site’s authority and organic rankings over time.
Technical SEO Improvements:
From the start, we focused on improving site speed, enhancing mobile optimization, and implementing technical fixes that would support a seamless user experience. We also used structured data, including schema markup for local businesses, to improve their visibility in local search results and Google Maps.
Key Milestones & Achievements
Initial SEO Wins:
In the first year of working with Dalworth Restoration, we quickly saw substantial improvements in their online presence. Some early milestones included:
- 150% increase in organic traffic: Through keyword optimization and improved content, their site saw a significant boost in organic traffic.
- Top 3 rankings for high-value keywords: Within a few months, we secured top positions for critical keywords like “water damage restoration Dallas” and “fire damage repair Fort Worth.”
- Local SEO success: Optimizing local directory listings and creating service-specific landing pages helped Dalworth Restoration achieve prominent visibility in Google Maps, making them a go-to provider in the area.
Sustained Growth Over 9 Years:
As our SEO strategy evolved, we helped Dalworth Restoration achieve long-term growth and stay competitive in their industry. Key achievements over the 9-year partnership include:
- 500% organic traffic growth: Thanks to ongoing SEO management, their organic traffic has continued to grow year after year.
- Domination of local search results: Dalworth Restoration consistently ranks in the top 3 for local searches in all the major service areas they cover. Their business listings receive a steady flow of traffic from Google My Business and local directories.
- Authority in the restoration industry: Through effective content marketing and backlink building, Dalworth Restoration has become a trusted voice in the restoration industry. Their blog posts and service pages rank well for informational searches, driving both traffic and leads.
Conversion Rate Improvement:
In addition to boosting traffic, our SEO strategy also led to increased conversions:
- +200% increase in leads from organic traffic: Thanks to improved visibility and targeted keyword strategies, Dalworth Restoration now receives a higher number of qualified leads, directly contributing to their bottom line.
- Higher engagement on service pages: Optimized content and clear calls-to-action improved user engagement and boosted conversion rates on key service pages.
Some Visual Proofs
Long-Term Impact
Sustained Visibility and Market Leadership:
Over our 9-year partnership, Dalworth Restoration has secured a strong and lasting presence in search results. By maintaining top rankings for high-value keywords like “water damage restoration” and “fire damage repair,” they’ve not only increased visibility but have also strengthened their position as a go-to provider in North Texas. This consistency in search presence has translated into a steady stream of new leads and repeat business, reinforcing Dalworth’s leadership in the industry.
Resilience to SEO Trends and Algorithm Changes:
Our proactive SEO management has ensured that Dalworth Restoration remains adaptable to new SEO trends and search engine algorithm updates. By continually refining technical aspects, content, and local SEO, we have kept the site compliant and competitive, making it resistant to sudden drops in rankings or traffic.
Continued Growth Through Adaptive Strategy:
As Dalworth Restoration expanded its services and service areas, we adapted the SEO strategy to meet these new business goals. From creating targeted content to adding new location-based landing pages, our approach has allowed them to capture new markets without losing focus on existing service areas. This adaptive strategy has been crucial in helping Dalworth Restoration reach a wider audience while retaining its core customer base.
Ongoing Lead Generation and Customer Trust:
The long-term SEO work has resulted in sustained growth in organic leads, as potential customers consistently find Dalworth Restoration through high-ranking content and search results. This has led to increased trust among users, with many recognizing Dalworth as a reliable, authoritative source for restoration information. The impact extends beyond rankings, helping Dalworth build lasting relationships with clients who value their expertise and dependability.
Testimonial
Shane Hobbs, Dalworth Restoration – Monthly SEO Service
“Working with Arpon Akhand on our monthly SEO service has been a game-changer for Dalworth Restoration. Our website’s traffic has steadily increased, and we’re now ranking on the first page for several competitive keywords. Arpon’s expertise and proactive approach have made a huge difference. He takes the time to understand our business and tailors the strategy to our specific needs. The ongoing improvements we’ve seen are impressive, and his detailed reporting keeps us informed every step of the way. Highly recommend him for any long-term SEO needs!”
Ready to Transform Your Online Presence?
Dalworth Restoration’s story is just one example of how a strategic, fully managed SEO partnership can redefine what’s possible for businesses in competitive industries. With over 9 years of experience fine-tuning every detail of Dalworth’s online presence, we know what it takes to deliver sustainable growth, increased leads, and industry authority.
Imagine what a tailored SEO approach could do for your business. If you’re ready to drive real results and build a lasting impact, let’s start a conversation.